Branding, Packaging Design

VIS

Objective:

We partnered with VIS, a premium wholesaler of food essentials, to deliver a complete brand transformation—including identity design, packaging, and a responsive e-commerce website. From a clean, modern logo to standout packaging and an intuitive online store, our work helped VIS build a cohesive, professional presence that supports their growth into new product categories. Technologies used: WordPress, WooCommerce, and Responsive Design.

Industry

Food and Beverages

Project Duration

4 Weeks

Link

View Website

01

The image illustrates the iterative reﬁnement process for the VIS logo, focusing on achieving a balance between boldness, simplicity, and brand relevance.

Each stage explores typography, proportions, and subtle symbolism, culminating in a design that reﬂects trust, growth, and the core essence of VIS’s products.

The Logo Idea

02

A color palette of Oxford Blue and Sunset was chosen to
signify purity, health, and prosperity.

The final logo is simple yet impactful, scalable across mediums, and aligned with VIS’s mission to be a trusted partner in the food supply industry, strengthening its identity as a forward-thinking and reliable brand.

Color Pallette & Typography

Oxford Blue

#002147

CMYK : 100%, 54%, 0%, 72 %
RGB : 0, 33, 71

Sunset

#FBD1A2

CMYK : 0%, 17%, 35%, 2%
RGB : 251, 209, 162

Periwinkle

#C2D8FF

CMYK : 24%, 15%, 0%, 0%
RGB : 194, 216, 255

Raspberry

#DB2955

CMYK : 0%, 81%, 61%, 14%
RGB : 219, 41, 85

Primary Typeface

Berkshire Swash

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Secondary Typeface

Manrope

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ABCDEFGHIJKLIMNOPQRSTUVWXYZ
abcdefghijklimnopqrstuvwxyz

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Procave is a full-service digital branding agency that helps startups and small & medium corporations to make their digital identities via websites & digital marketing.