The Challenge
The team of AB Photography, approached us intending to create a new visual identity for his business.
The project’s primary objectives were to develop a unique & memorable brand identity that could represent Founder’s style and personality, attract new clients, and stand in the market. The identity needs to be modern, Clean, Passionate, creative & Attractive while still reflecting her passion for photography.
The Outcome
Based on the research and insights gathered, we created a set of design concepts that reflected Fouder’s personality, style, and target audience. We explored various visual elements such as typography, color, and imagery to create a unique and memorable logo.
After several rounds of revisions and feedback, we finalised the logo for AB Photography. The logo featured a modern, elegant typeface with a custom-designed camera icon.
The Logo Is Born
The AB Photography logo features a modern, Clean sans-serif typeface with a custom-designed camera icon.
The camera icon is positioned to the left of the business name within a square box, providing a clear & compatible lockup for the logo.
![AB Photography 2 AB-Photography-Logo-In-Black-&-White](https://procave.co/wp-content/uploads/2023/01/AB-Photography-Logo-In-Black-White.jpg)
![AB Photography 3 AB-Photography-Brand-Attributes](https://procave.co/wp-content/uploads/2023/01/AB-Photography-Brand-Attributes.jpg)