01
The image illustrates the iterative refinement process for the VIS logo, focusing on achieving a balance between boldness, simplicity, and brand relevance.
Each stage explores typography, proportions, and subtle symbolism, culminating in a design that reflects trust, growth, and the core essence of VIS’s products.
The Logo Idea
02
A color palette of Oxford Blue and Sunset was chosen to
signify purity, health, and prosperity.
The final logo is simple yet impactful, scalable across mediums, and aligned with VIS’s mission to be a trusted partner in the food supply industry, strengthening its identity as a forward-thinking and reliable brand.
Color Pallette & Typography
